It is becoming increasingly difficult for businesses to succeed in search as Google reduces the organic presence of web pages. As a result, conducting online competitor research is one of the most crucial elements in developing a digital strategy. You must understand your own company, but you must also know who else is out there and what they are doing. You can go now to the Amazon website to learn more.
Finding your competition might be difficult at times, as online competitors may differ from your offline counterparts. Several are free so that you can try them right away, but I’ve also included some that aren’t.
- SEM Rush
SEM Rush is a well-liked tool among search marketing professionals. It provides data on your current online performance, including traffic, ranking positions, and, most importantly, organic competition. You can see which terms and in what position your competitors appear in search results, so you can compare their rankings to yours and find new chances based on what they are currently ranking for.
The Stat is a Rank tracking tool that allows you to track your own and competitors’ performance in search results. You select the terms you want to follow, and Stat generates a competitive landscape with your top competitors for those keywords depending on your selection.
SpyFu is an excellent tool for uncovering information about your top competitors in both organic and paid searches. You’ll get data on keywords, rankings, backlinks, and your primary competitors when you add your website. Some of that information is available for free, but if you want to get the most out of SpyFu, you’ll need to register. However, with graphic charts and different reports, this tool can provide you with fascinating information on how your competitors are performing, so it’s absolutely an alternative to investigate.
- Use Google
Although it may seem obvious, Google is one of the best ways to find out who your internet competition is—taking the time to analyze why the pages that appear for them will help you uncover trends that could contribute to your competitors showing higher in the result pages, from on-page characteristics to linkages.
This tool, similar to the “related:” search operator, will give you free access to some of your website’s information, including your top competitors. Paying for access to more insights and rivals is similar to paying for access to other websites. Still, one of the strengths of this service is the variety of wisdom you may acquire from it, including organic, paid, social, and display. So, even after you’ve identified your competitors, you can use similarweb.com to learn more about their marketing methods.
- Business Directories
Competitors of high quality and good health are still a good source of knowledge. Look for your business in an industry directory or a portion of a global guide and compare it to the other companies listed in the same section. Because you can usually filter by geography, this may also be a precious approach to locate local competitors. This will give you a better picture of the other players in your field.